Archive: News

What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with...

Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had...

Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for...

Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to...

When sponsorship seekers come to me, frustrated that their sponsorship program isn’t getting them the results they want, they usually...

If you’ve been a long-time reader of the blog, then you should remember this post about the ways to (unknowingly) destroy your sponsorship...

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because...

There’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of...

What’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to...