Online forms are undoubtedly convenient, which is why every company these days has one. Besides the standard contact form, on the sponsor...
Archive: News
The latest industry news, interviews, technologies, and resources.
What Is Brand Sponsorship Marketing
In a recent post, I discussed when sponsorship is considered advertising versus when it isn’t. Today, I want to talk about sponsorship in...
How Do Sponsorships Benefit the Sports Organization and the Sponsor?
Few types of sponsorships are bigger and more profitable than sports sponsorships. That’s how the world has gotten such superstar team-ups...
Simple Tactics for More Sponsorship Sales
I love a good read, don’t you? One of the books on my 2021 reading list was The 4 Disciplines of Execution: Achieving Your Wildly...
The Rise of Insurance Companies in Sports Sponsorship
The next time you turn on the television to watch a sports game or you attend a live sporting event, I want you to pay attention. You’ll...
Sponsorship Sales Meeting Strategy
Although it took a few games of phone tag to coordinate a time when you could both talk, you finally got on the phone with your target...
Sponsorship vs. Partnership
You know the classic line that goes “I say to-may-to and you say to-mah-to,” right? Usually, when someone utters this phrase, it’s to...
How to Write a Sports Sponsorship Proposal
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: Resource...
Conference Sponsorship Proposal Template
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...