Archive: News

After last week’s post about failing in sponsorship and why failure isn’t the end of the world, I wanted to talk about something a little...

Are you familiar with Seth Godin? He’s a business executive and author who’s written nearly 20 books, many of which have been New York...

Love is blind. The apple doesn’t fall far from the tree. Actions speak louder than words. Clichés are sometimes true, but more often than...

If you could go back in time three months ago, what would you tell your old self? I’m sure you’ve learned a lot more about the ins and...

Your boss has asked you and a small team of colleagues to find a sponsor for your upcoming event. Easy-peasy, right? Until you begin...

Your nonprofit or business has pursued sponsorship in the past, but never successfully. If you’ve lacked a strategy that’s part of a...

Did I lock the door before I left for work this morning? What starts as a small question can become a gnawing feeling that’s so...

Is 2021 the year you want to pursue sponsorship for the first time? If so, then you might have been voraciously reading my posts on what...

Have you ever been guided by advice in your life? I certainly have, and I’m sure you have as well. Yet the thing about advice is that...