Archive: News

Sponsorship is about marketing, and as a marketing venture, your sponsor wants value out of you. However, sponsorship seekers sometimes...

Imagine this: your event or program just wrapped up for another ultra-successful year. You’re exhausted but satisfied. It’s time to rest,...

I’m all for a bit of trial and error, but not with a pricy sponsorship deal on the line and a looming festival on the calendar. In that...

I always recommend that sponsorship seekers put together their own case studies to illustrate to prospective sponsors how they’ve helped...

When you hear of brands like Red Bull or Coca-Cola being involved with various sports for decades, it’s easy to think that the only reason...

When most people think of a sponsor, they think of someone who will hand them huge wads of cash. While it’s true that that’s one...

Do you struggle to sell sponsorship to prospects? You can get prospects on the line, but it seems like after a certain point, the deal...

Can you believe that we’re in the last stretch of 2022 already? I know that personally, this has been a very busy but rewarding year for...

I think one of the most common sponsorship topics that I still get asked about all the time to this day is the sponsorship proposal....