Archive: News

Your sponsorship programs, if you can even call them that, all seem to end the same way. You engage with a prospect and get them...

Corporate sponsorship deals are alluring to sponsorship seekers because they usually mean reeling in the big bucks compared to working...

People have gotta eat, so it’s fairly safe to say that a food activation idea at your next event, program, or opportunity ought to go over...

If I asked you to come up with a list of bad words, sponsorship would be nowhere on that list, I’m sure. After all, it’s not the B-word or...

As a sponsorship seeker, are you looking to renegotiate with a sponsor for even more money? Perhaps you’ve been dissatisfied with the...

Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...

Your company is trying to add new sponsors left and right, so you’ve begun reading my blog here at the Sponsorship Collective. Perhaps...

It’s not enough to have meaningful, customized assets as you’re finalizing your sponsorship proposal. You also need activations. A lot of...

How many times have you issued a prospect a sponsorship package only to get a printed letter in the mail several weeks later telling you...