Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
Archive: Sponsorship
Gamification Activation Ideas for Your Next Sports Sponsorship Opportunity
by Chris Baylis | Mar 1, 2024 | Athlete, Sponsorship, Sports Sponsorship
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes” series:...
Resilience in Sponsorship: Adapting to Uncertainties and Disruptions
by Chris Baylis | Feb 29, 2024 | Sponsorship
The only certainties in this life are death and taxes. As for everything else? Well, at any point, it could shift. Listen, I’ve been...
Sustainability in Sponsorship: The Rise of Eco-Friendly and Green Initiatives
by Chris Baylis | Feb 29, 2024 | Sponsorship
We all wonder what we can do to preserve our earth for ourselves and future generations. While you might make a lot of commendable strides...
Building Bridges: Sponsorship as a Catalyst for Global Brand Expansion
by Chris Baylis | Feb 29, 2024 | Sponsorship
Brand growth is sort of like outgrowing a pair of pants. After a while, a company feels too constricted in its current role, so it’s time...
Sponsorship in Niche Markets: Opportunities and Challenges
by Chris Baylis | Feb 29, 2024 | Sponsorship
You know what I always say: the riches are in the niches. I didn’t coin the saying, but it’s applicable in sponsorship, so I’ve kind of...
Sports Sponsorship: What to Expect in 2023 – 2024
by Chris Baylis | Feb 29, 2024 | Athlete, Sponsorship, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
How to Get a Twitch Sponsorship: Your Full Guide for 2024
by Chris Baylis | Feb 29, 2024 | Sponsorship
With more than 140 million monthly active users in 2024, it’s safe to say Twitch is one of the premier streaming platforms. It has secured...
The Future of Sponsorship: Trends and Predictions for 2024
by Chris Baylis | Feb 29, 2024 | Sponsorship
Well, hello 2024! It’s here already, and that can mean only one thing: it’s time to determine what kinds of sponsorship trends will...