Sponsorship Consulting Services
We offer a comprehensive range of strategy consulting and valuation services specifically for rights holders and properties. Our consulting services are most appropriate for complex multi-stakeholder organizations that are looking to build and evaluate their inventory of assets, develop a go-to-market sponsorship strategy, build custom activations and package their audience data in a way that speaks to sponsors.
Our Philosophy: Audience First
We believe the most important aspect of sponsorship is the audience. Whether that’s your fans, attendees, members, volunteers, donors, or your board of directors, your audience must come first.
We know that sponsors are interested in building a relationship with your audience through good-quality activations that your audience will love. Because of that, everything we do is built on the foundation of audience data and analysis to ensure that the strategy, activations, and inventory that you develop cater to your audience and engage them in meaningful ways.
What We Do
When we work with clients, we typically do some combination of the following:
Inventory Development
In order to achieve your sponsorship goals, you want to make sure that you have the most up-to-date and thorough inventory of assets to present to sponsors. We work with our clients to build out a comprehensive inventory. We work with our clients to conduct a comprehensive audit in order to identify all appropriate sponsorship marketing assets.
Asset Valuation
Once we’ve developed our inventory, we conduct a full third-party valuation to apply a value to all assets, including the value of the client’s brand and its impact on those assets. We use a proprietary valuation algorithm and provide access to our cloud-based valuation and fulfillment reporting tool. This allows our clients maximum flexibility in customizing all sponsorship offerings while also being able to share directly with sponsors how they arrived at their calculation.
Audience Analysis
The cornerstone of all sponsorship is a thorough understanding of your audience and being able to present your audience segments in a way that speaks directly to sponsors. We work with our clients to identify, analyze, and research their audience data, which includes demographics, psychographics, and consumer behavior.
Activation Ideation
Based on audience data and direct audience feedback, along with current best practice, we work with our clients to develop a catalog of activation ideas that can be easily customized to achieve any sponsor’s goals.
Strategy Development
We develop a go-to-market strategy for our clients, including sales process, ongoing activation ideation, sales strategy, discovery sessions, fulfillment reports, multi-year agreements, and revenue forecasting.
Sales Material Analysis
We will help you develop your sales material to properly capture all of the most important information resulting from our work together. Most clients focus on the wrong things and miss out on the most critical elements of a sponsorship proposal or sales material.
Consulting and Training
We work with your team to ensure that they are using best-in-class sponsorship materials, strategies, and information. We will get your team up and running in our valuation calculator software and train them on how to use it while negotiating with sponsors.
Let’s Connect
Because every property and client is unique, all of our consulting services begin with a discovery call to fully map out what you are trying to accomplish and whether or not we can help.