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The Proven Framework for Winning Marketing Partnerships Across Any Industry

Stop guessing.
Stop getting ignored.
Stop getting stuck at “maybe.”
Start treating sponsorship like a real revenue channel.
The Sponsorship Bible shows you how to turn sponsorship into something predictable and repeatable—without relying on luck, logo placement, or vague “partnership conversations” that never seem to go anywhere.
This book is for people who are done trying sponsorship and are ready to achieve results.
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About the Author

Chris Baylis is widely regarded as one of the leading authorities on sponsorship and marketing partnerships.

His work is built around a deep understanding of how sponsors actually make decisions—how they evaluate opportunities, allocate budget, and justify partnerships internally. Rather than treating sponsorship as a creative exercise or a relationship game, Chris approaches it as a commercial discipline grounded in repeatable process, delivering audience value.

Chris is the founder of The Sponsorship Collective,a boutique consulting agency dedicated exclusively to sponsorship. Organizations around the world use its frameworks to move from inconsistent, one-off deals to structured sponsorship programs that close, renew, and scale into six- and seven-figure portfolios.
At the core of Chris’s work is a simple belief: sponsors don’t buy logos. They don’t buy enthusiasm. They buy access to audiences, outcomes they can measure and partnerships that actually perform. Everything in this book is designed to align sponsorship seekers with that reality.

The Sponsorship Bible isn’t a collection of ideas, theories or trends.
It’s a practical operating system for sponsorship.