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The Five Habits of Highly Effective Sponsorship Sales People

The Five Habits of Highly Effective Sponsorship Sales People

by | Sep 12, 2016 | ,

Have you read the book by Stephen Covey called The 7 Habits of Highly Effective People? If not, I highly recommend you check it out. When I read through the book, I was quite inspired. I kept thinking about the habits that Covey describes in his book and trying to figure out how I can apply them to sponsorship sales.  After a lot of time and effort, I put together for you what I think are five of the most important sponsorship salesperson habits. These five habits can help you work more effectively and productively, which may lead to closing more deals. Let’s dive right in! Trying to Streamline Sponsorship Sales? You Need to Follow These Five Habits Habit #1 – Take Time to Reset in the Middle of the Day We’ve all done it. Why stop at lunch when you can power through and eat while you work (or not eat at all)? After all, the more time we spend working, the better, right? Well, yes and no. If your job is to complete a particular activity, for which you are paid by the hour, then yes. However, lunch might not be the time to breeze through your tasks […]

Case Study: Sponsorship Valuation Best Practices

Case Study: Sponsorship Valuation Best Practices

by | May 19, 2016 | ,

Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. In today’s guide, I want to explain the ins and outs of sponsorship valuation. Then I want to share some real case studies that should put into perspective the importance of valuations in your sponsorship program. Finally, I’ll provide some pointers for gathering and valuing assets so you can navigate this difficult area of sponsorship!

Three Scenarios That Demand a Sponsorship Proposal

Three Scenarios That Demand a Sponsorship Proposal

by | Apr 16, 2016 | ,

I know what you’re thinking! Is this the same Chris Baylis who has told me over and over and over again not to use sponsorship proposals? Yes! But before I tell you when it’s a good idea to use a sponsorship proposal, I want you to promise to do the following: Download my sponsorship proposal template Read my post called “The Definitive Guide to the Sponsorship Proposal” Read my post called “The Five Stages of Sponsorship”

Fundraising Standoff: Sponsorship vs Individual Giving

Fundraising Standoff: Sponsorship vs Individual Giving

by | Aug 20, 2015 | , , ,

This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director who is occasionally asked to join in sponsorship meetings or who has been asked to build a sponsorship proposal.

Sponsorship and Corporate Philanthropy Ethics

Sponsorship and Corporate Philanthropy Ethics

by | Mar 28, 2015 | , ,

Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators.   Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your weakest point.  At the core of ethical marketing lies transparency and honesty. Consumers become increasingly aware of their purchasing power and the consequences of their purchase decisions. Hence, a growing number of your target audience favors companies with corporate social responsibility.  This guide covers every key factor of ethical sponsorship and discusses some pivotal questions with an expert on the topic.  Is Sponsorship Ethical? Before we jump to the interview, let’s answer a fundamental question – does ethical sponsorship exist? No doubt that who you partner with sends a message to the public, and so every sponsorship-seeking organization should spend some time thinking about the types of corporate development they are willing to engage in. Sponsorship is ethical if you: When growing your sponsorship pool, you can source companies with corporate social responsibility (CSR) policy. CSR indicates a brand’s dedication to sustainability and ethical business operations.  I’ve teamed up with fundraising Jedi, Mena Gainpaulsingh of Purposeful Fundraising Inc. Mena […]