Welcome to part two of my series all about sponsorship and events. By now you have realized that this series is not about how to close sponsorship leading up to an event, for that you will want to head to my series focused on cause marketing essentials. For an even quicker overview, have a look at my infographic on the sponsorship journey.
I was inspired to write this series focused on fundraising event sponsorship after working on an incredibly successful gala last week. It was my organization’s fourteenth annual event and saw double-digit sponsorship revenue growth for the second year in a row.
The sponsorship process can seem complicated and intimidating and so I’ve created this infographic to help simplify things. Check it out and click on on each step of the Sponsorship Journey for some tips related to that topic.