The sponsorship process can seem complicated and intimidating and so I’ve created this infographic to help simplify things. Check it out and click on on each step of the Sponsorship Journey for some tips related to that topic.
Before we dive in, make sure you get your free copy of the Sponsorship Checklist by clicking here!
Follow Chris on Socials
Most renewals are not lost in the renewal conversation. They are lost in the silence before it. Here is the pattern that kills more...
A sponsor almost never tells you they are leaving. They say they are "evaluating," or they go quiet, or they renew one last time and...
Most renewals are not lost in the renewal conversation. They are lost in the silence before it. Here is the pattern that kills more renewals than weak pricing or a thin package ever will. The event ends, the property goes quiet to recover, and the sponsor hears...
A sponsor almost never tells you they are leaving. They say they are "evaluating," or they go quiet, or they renew one last time and vanish the year after. The decision to churn shows up in small signals months before the contract ends, and most properties miss every...
The renewal decision is made in a room you will never sit in, weeks before the sponsor answers your email. By the time they tell you yes or no, the verdict is already in. The property that understands where that decision happens, and what gets weighed in it, can shape...
