Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based on the...
Archive: Month: February 2020
The latest industry news, interviews, technologies, and resources.
Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome!
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find...
Five Reasons Your Sponsorship Proposal isn’t Working!
Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY bad ones) but all of them suffer from one of these five issues, which are costing you money. Let’s dive in and see if we can make your sponsorship packages stronger and grow your sponsorship program!