Social media is powerful stuff. It’s created celebrities, introduced memes, and dropped that next viral piece of content right into your...
Archive: Month: March 2023
The latest industry news, interviews, technologies, and resources.
Become a Sponsorship Magnet
I recently published a post about making your festival absolutely irresistible to sponsors, magnetic even. What if you have a program or...
Build a Sponsorship Cookbook
There’s a quote I recently heard, and while I don’t exactly know who said it, its stuck with me ever since. Here it goes: “Amateurs have a...
7 Proven Ways to Find Festival Sponsors
Your festival has just ended for the year, and you know what that means. That’s right, it’s already time to begin thinking of next year’s...
Make Your Festival Stand Out to Sponsors: 5 Ways to Become a Sponsorship Magnet
You know how magnets work, right? They have south and north poles, and opposites attract. Now imagine pulling sponsors to you like a...
Local Sponsorship: The Benefits of Working with Local Businesses for Your Festival
So often, I see sponsorship seekers pursue only the highest-caliber sponsors, especially in the festival sphere. They assume that unless...
5 More Critical Festival Sponsorship Mistakes to Avoid
Recently, I wrote an article about sponsorship festival dealbreakers. The post got a very positive reception, as I think sometimes a...
7 Ways to Offer Real Value to Sponsors
Sponsorship is about marketing, and as a marketing venture, your sponsor wants value out of you. However, sponsorship seekers sometimes...