2 - 2024 - The Sponsorship Collective

Sponsorship Activation in the Metaverse: Exploring Virtual Worlds

The forward march of technology demands that sponsorship keeps up, and keep up they have. How else can you explain how RFID, VR, and AI...

What’s going on in the world of wellness? Well, sponsorships, for one. Health and wellness sponsorships have always existed, but they’re...

Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...

If there’s one question I get more than any other, it might be, “what makes a good sponsorship activation?” If your activation provides...

As 2024 continues chugging along, events haven’t slowed down one bit. Almost all events are back to being in person unless companies have...

With the end of the year comes one of my favorite times. The time to reflect and predict what could be waiting around the corner in...

Whew, what a year it’s been! The Sponsorship Collective continues growing by leaps and bounds, as does the sponsorship market as a whole. ...

Title sponsorship isn’t a topic I’ve delved into often on the blog, and today, I want to change that. After all, some of you reading this...

Here at the Sponsorship Collective, I’m a big fan of sponsorship. If you’ve made it to this page, I’d assume you’d have probably guessed...