There’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of...
Archive: News
The latest industry news, interviews, technologies, and resources.
How to Find Your Sponsorship Bottleneck
What’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to...
What Is a Sponsorship Form?
Online forms are undoubtedly convenient, which is why every company these days has one. Besides the standard contact form, on the sponsor...
What Is Brand Sponsorship Marketing
In a recent post, I discussed when sponsorship is considered advertising versus when it isn’t. Today, I want to talk about sponsorship in...
How Do Sponsorships Benefit the Sports Organization and the Sponsor?
Few types of sponsorships are bigger and more profitable than sports sponsorships. That’s how the world has gotten such superstar team-ups...
Simple Tactics for More Sponsorship Sales
I love a good read, don’t you? One of the books on my 2021 reading list was The 4 Disciplines of Execution: Achieving Your Wildly...
The Rise of Insurance Companies in Sports Sponsorship
Insurance companies have quietly become some of the most consistent and sophisticated investors in sports sponsorship. What started as...
Sponsorship Sales Meeting Strategy
Although it took a few games of phone tag to coordinate a time when you could both talk, you finally got on the phone with your target...
Sponsorship vs. Partnership
You know the classic line that goes “I say to-may-to and you say to-mah-to,” right? Usually, when someone utters this phrase, it’s to...