Archive: News

Before you dive in, if you are interested in sponsorship naming rights, check out these titles in our “sponsorship for naming rights”...

If my post about embracing failure seemed like a strange bit of advice to you, wait until you hear this one. In sponsorship sales, I...

After last week’s post about failing in sponsorship and why failure isn’t the end of the world, I wanted to talk about something a little...

Are you familiar with Seth Godin? He’s a business executive and author who’s written nearly 20 books, many of which have been New York...

Love is blind. The apple doesn’t fall far from the tree. Actions speak louder than words. Clichés are sometimes true, but more often than...

If you could go back in time three months ago, what would you tell your old self? I’m sure you’ve learned a lot more about the ins and...

Your boss has asked you and a small team of colleagues to find a sponsor for your upcoming event. Easy-peasy, right? Until you begin...

Your nonprofit or business has pursued sponsorship in the past, but never successfully. If you’ve lacked a strategy that’s part of a...

Did I lock the door before I left for work this morning? What starts as a small question can become a gnawing feeling that’s so...