Archive: Sponsorship

Finding the right sponsorship prospects is half your battle. The other half is outreach.  You worked so hard surveying your audience and...

As another year nearly draws to a close, it’s become evident to me that sponsorship will continue to be an integral part of a business’s...

I don’t have a crystal ball (bummer about that), and technology moves so fast that it’s tough to say with full certainty what will shake...

The hardest place to start a sponsorship program is from the bottom. You might think you have no contacts, and you certainly have no experience. The task before you seems gargantuan, enough that you might feel dissuaded from wanting to try. Here’s the thing, though. If you never begin, you can never gain the requisite experience where sponsorship becomes easier. Every single thing you’ve done, from riding a bike to learning to cook, and even the job you’re working today, you started with zero experience. And look where you are now! You can get your sponsorship opportunity off the ground.  This guide is tailored to beginners with zero sponsorship experience, so don’t miss it! Why First-Time Sponsorship Is an Advantage, Not a Hindrance Mindset is huge in sponsorship. It doesn’t supersede experience or a strong sponsorship property, but it does help you fake the confidence you need when selling to sponsors. So my first tidbit of advice to you is this: stop thinking of your sponsorship predicament as a problem.  As I mentioned in the intro, everyone has to start from somewhere. The most successful sponsorship sales people were once in the exact shoes you were in. Even I was.  […]

Food Truck Sponsorship: The Ultimate Guide With estimates of upwards of 92,000 food trucks the United States in 2026, and counting, food...

Most sponsorship seekers’ eyes light up when I discuss sponsorship shortcuts. They’re overeager for a path that skips large parts of the...