Sponsorship – Page 19 – The Sponsorship Collective

7 Things to do to Prepare for the Holidays…and still bring in sponsorship dollars!

by Chris Baylis | Dec 6, 2017 | Corporate Sponsorship, Event Sponsorship, Sponsorship

7 Things to do to Prepare for the Holidays… and still bring in sponsorship dollars! The holidays are a weird time! A mixture of excitement for some time off with family, daily invites to networking holiday parties and the pressure of year end all rolled into one. As you get closer and closer to the holidays people start to put things off to “the new year,” a magical time in the distant future where all of your tasks lie waiting. Here are nine things that you can do in December to keep the momentum going for your sponsorship program:

How to Get Sponsorship Dollars This Fall

by Chris Baylis | Oct 18, 2017 | Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Packages

Many corporate entities make decisions for the following calendar year by the end of October/early November, which means that now is the time to act or you could leave some money on the table. Try these techniques and strategies for the next 30 days and you will be surprised at how much money comes in during the winter and spring as a result! Tip #1: Think Partnership, Not Philanthropy This one is less of a technique than it is a shift in mindset. Is your cause important? Absolutely! Will it come up in a meeting with a corporate prospect? Definitely! But if you spend the majority of the meeting talking about your programs and your cause, you may be in trouble. As a charity, you exist to achieve your mission. You mission and programs are your product and how you measure success for your shareholders (donors, board and volunteers). Companies exist to make a profit, that’s how they measure success and how their boards and shareholders measure their success. In all likelihood you are pitching to a marketing, business development or HR person, all of whom are being measured and held accountable for their budget. Good causes are important, but […]

What I Wish I Knew at the Beginning of My Sponsorship Career

by Chris Baylis | Apr 4, 2017 | Cause Sponsorship, Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Sales

One of my personal heroes is Ira Glass, the longtime radio producer and NPR reporter. He’s turned the radio show into a modern art form, built for the podcast age before podcasts were even a thing. One of my favourite quotes about creativity comes from Glass. It’s a bit long, but I promise, it’s worth the read: “For the first couple years you make stuff, it’s just not that good… But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you… Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have… And if you’re just starting out, you gotta know it’s normal and the most important thing you can do is do a lot of work… You’ve just gotta fight your way through.”

The Sponsorship Journey Infographic

by Chris Baylis | Feb 27, 2017 | Asset Valuation, Infographics, Sponsorship, Sponsorship Sales

Check out our updated infographic all about the sponsorship process, from start to finish. Share this infographic on LinkedIn and help us get the word out!

7 Ways to Get Your Board on Board With Sponsorship

by Chris Baylis | Dec 15, 2016 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting, Sponsorship Sales

Following on from Chris’ excellent article on what boards need to know about sponsorship, here are a few extra tips on how you can make it much easier for your board members to become more comfortable with supporting your sponsorship efforts.

Goldilocks and the Three Sponsorship Packages

by Chris Baylis | Dec 7, 2016 | Sponsorship, Sponsorship Packages

The practice of sponsorship sales isn’t complicated, when you focus on the right activities. Unfortunately, the sector has become obsessed with the sponsorship package as the primary sales tool, which is definitely not the right activity! While the sector spends more and more time perfecting their standardized sponsorship packages, brands (ie sponsors) care less and less about sponsorship packages. In fact, most brands throw sponsorship packages in the garbage without ever reading them. There is definitely a disconnect between sponsorship properties (ie sponsorship seekers) and those looking to invest in sponsorship.

What Companies Wish You Knew Before Reaching Out for a Sponsorship

by Chris Baylis | Nov 28, 2016 | Non-Profit Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales

The rules of dating have changed a lot over the years, but one constant remains. Sooner or later, you gotta make an ask. Personally, I’m a little old school; I think the only way to ask someone out on a first date is in person. But that is neither here nor there. However you do it, you’ve got to ask at some point. And so it is with sponsorships.

3 Most Common Barriers to Good Cause Sponsorship

by Chris Baylis | Nov 20, 2016 | Cause Marketing Basics, Cause Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation

Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Three Things Missing From Every Sponsorship Package Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Cause sponsorship is what we call it when charities, not-for-profits and associations engage in sponsorship (hospitals and education are covered under cause sponsorship, too). We work with tons of causes on their sponsorship programs and have noticed some themes come up repeatedly. Let’s talk about the three most common (perceived) barriers to good cause sponsorship:

7 Sponsorship Valuation Questions, Concerns and Common Mistakes Part Two

by Chris Baylis | Oct 13, 2016 | Sponsorship, Sponsorship Packages, Sponsorship Valuation

Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Sponsorship Valuation Best Practices Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. I recently ran a session all about sponsorship valuations. I decided to write a post covering the answers to a few insightful questions that came up during the session, but there was so much to say I had to break this up into two different posts. In part one, we covered four important questions about sponsorship valuation – make sure to check it out if you haven’t yet. We’re not done yet! Here are three additional questions about sponsorship valuation that came up at the session that I think will be helpful to a broader audience. Let’s dive in! Q5: What do we do if […]

Archive: Sponsorship