Sponsorship – Page 21 – The Sponsorship Collective

7 Sponsorship Valuation Questions, Concerns and Common Mistakes Part One

by Chris Baylis | Sep 26, 2016 | Sponsorship, Sponsorship Packages, Sponsorship Valuation

Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part Two Sponsorship Valuation Best Practices Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. I recently ran a session all about sponsorship valuations. In that session we had people from all over the world and sponsorship seekers of every size and property (from galas to sports to naming right…and everything else). Out of this session came some questions about valuing sponsorship packages that I think will be helpful to a broader audience.

Redemption for Big Brands

by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship

In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with an issue or, more appropriately, the effective resolution of an issue, rather than associating it with an organization or a program. Dove did it with women and self-esteem. Bell appears to be doing it on mental health anti-stigma. CIBC may have done it with breast cancer, although that space has a loud choir in addition to a strong soloist.

The Five Habits of Highly Effective Sponsorship Sales People

by Chris Baylis | Sep 12, 2016 | Sponsorship, Sponsorship Sales

Have you read the book by Stephen Covey called The 7 Habits of Highly Effective People? If not, I highly recommend you check it out. When I read through the book, I was quite inspired. I kept thinking about the habits that Covey describes in his book and trying to figure out how I can apply them to sponsorship sales. After a lot of time and effort, I put together for you what I think are five of the most important sponsorship salesperson habits. These five habits can help you work more effectively and productively, which may lead to closing more deals. Let’s dive right in! Trying to Streamline Sponsorship Sales? You Need to Follow These Five Habits Habit #1 – Take Time to Reset in the Middle of the Day We’ve all done it. Why stop at lunch when you can power through and eat while you work (or not eat at all)? After all, the more time we spend working, the better, right? Well, yes and no. If your job is to complete a particular activity, for which you are paid by the hour, then yes. However, lunch might not be the time to breeze through your tasks […]

Sponsorship Strategy Development: Spaghetti vs the Sniper

by Chris Baylis | May 29, 2016 | Sponsorship, Sponsorship Sales

Who would win in a fight? A bowl of spaghetti or a highly trained sniper? Well, what’s true in life is true in sponsorship. The real question is, who are you in this fight? The spaghetti or the sniper?

Case Study: Sponsorship Valuation Best Practices

by Chris Baylis | May 19, 2016 | Sponsorship, Sponsorship Valuation

Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. In today’s guide, I want to explain the ins and outs of sponsorship valuation. Then I want to share some real case studies that should put into perspective the importance of valuations in your sponsorship program. Finally, I’ll provide some pointers for gathering and valuing assets so you can navigate this difficult area of sponsorship!

Three Scenarios That Demand a Sponsorship Proposal

by Chris Baylis | Apr 16, 2016 | Sponsorship, Sponsorship Packages

I know what you’re thinking! Is this the same Chris Baylis who has told me over and over and over again not to use sponsorship proposals? Yes! But before I tell you when it’s a good idea to use a sponsorship proposal, I want you to promise to do the following: Download my sponsorship proposal template Read my post called “The Definitive Guide to the Sponsorship Proposal” Read my post called “The Five Stages of Sponsorship”

8 Cool Event Marketing and Sponsorship Activation Ideas

by Chris Baylis | Mar 12, 2016 | Event Sponsorship, Sponsorship

I’ve heard it – heck, I’ve said it! Event sponsorship is boring! There are only so many things you can sponsor, so many ideas, so many ways to reorder an event sponsorship proposal. Today’s post is focused on some of the cool event marketing and sponsorship activation ideas that I’ve seen recently.

Fundraising vs Sponsorship! Here are the 4 Things I’ve Learned

by Chris Baylis | Aug 25, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers

This post flows nicely from last week’s post about the differences between Individual Giving and the Sponsorship sales process. In that post I argue that the two worlds are different, very different, but that the best fundraisers have the transferable skills needed to make it work. This week I caught up with Maeve Strathy (yes THAT Maeve Strathy!). Maeve is one of those fundraisers who makes both types of fundraising work. I am firmly in the camp of “cause marketing specialist who makes it work in the world of individual giving” and Maeve is in the “other” camp- and does both well. I suspect there are far more full service fundraisers called upon to do cause marketing and sponsorship than the other way around and so I am very excited to be teaming up with Maeve on this post.

Fundraising Standoff: Sponsorship vs Individual Giving

by Chris Baylis | Aug 20, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Packages

This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director who is occasionally asked to join in sponsorship meetings or who has been asked to build a sponsorship proposal.

Archive: Sponsorship