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Archive: Sponsorship

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10 Techniques to Increase Sponsorship ROI and Brand Value

10 Techniques to Increase Sponsorship ROI and Brand Value

by | Apr 11, 2024 | , ,

Determining where to focus your efforts to maximize your sponsorship value can be confusing. We receive messages and emails all the time from people who tell us that valuation remains one of the most puzzling parts of sponsorship. We work alongside our clients to develop strategies that maximize the revenue potential for their organization and sponsorship properties. Through this process, we’ve learned that not all benefits are created equal. There are specific benefits sponsorship seekers can focus on developing that can provide the best return on investment (ROI) & return on effort (ROE). In this post, I want to share ten strategies that go beyond logo placement that you can utilize to take your value to the next level. Knowledge of your Audience and Willingness to Share Information Knowledgeable sponsors know their target markets intimately. They know where they live, what they drive, what they care about, heck some of them can even tell you what color shoes they prefer. In order for a sponsor to justify an investment in your organization, they need to know within reason that you can provide an audience that matches within their target markets. This can sound intimidating at first but the great thing […]

How to Get Sponsors Despite your Geography!

How to Get Sponsors Despite your Geography!

by | Apr 10, 2024 | , ,

When you discover that a sponsorship prospect is clear across the world from you, you might feel disinclined to pursue them further. You’re worried about regional differences that could rear their ugly head, not to mention the annoyance of different time zones. Well, I’m here to tell you that geography does not have to be a major stumbling block when it comes to prospecting and obtaining sponsorship clients. I’ve done it personally and I have clients who do it and I can tell you, it’s absolutely possible! This post will be helpful to those who sell sponsorship in geographies outside of their head office location or aspire to soon begin doing so. Tips for Obtaining Sponsors Regardless of Location Sharpen Your Value Proposition  What do you bring to the table? In other words, why should an international sponsor take a bet on you? Remember, it’s enough of a risk for a local sponsor within the same country as you to take a chance on you when you’re green and unproven. There is substantially more risk when seeking international sponsors regarding time, reputation, and money.  That’s why your value proposition must be as sharp as a rock and as clear as […]

Sponsorship Realities Every Sponsorship Property Needs to Know

Sponsorship Realities Every Sponsorship Property Needs to Know

by | Apr 3, 2024 | ,

I recently did a presentation for a group of fundraisers, community centre CEOs and sponsorship sales professionals in the sport and for-profit space focused on sponsorship realities that every sponsorship property needs to know. In today’s post, I am going to share the insights from that invite-only presentation. In no particular order, here are sponsorship realities that people just aren’t talking about.

Sponsorship Common Mistakes: Charity Edition (And How to Fix Them!) 

Sponsorship Common Mistakes: Charity Edition (And How to Fix Them!) 

by | Mar 27, 2024 | , , , ,

Sponsorship is an essential components of any corporate fundraising strategy. If you aren’t doing sponsorship as part of your fundraising plan, you should be! When working with clients, I see some some misconceptions come up again and again, and while this post is targeted at the small shop, I think all shops can relate. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate SponsorshipDefinitive Guide to the Sponsorship ProposalThe Biggest Problem with Sponsorship and How You Can Fix ItThree Things Missing From Every Sponsorship PackageCorporate Social Responsibility a Users Guide for NonprofitsHow to Start a Sponsorship Program for Your Nonprofit3 Most Common Barriers To Good Cause SponsorshipThings Sponsors Say: “We Don’t do Sponsorship”What I Wish I Knew at the Beginning of My Sponsorship Career

The Custom Sponsorship Proposal

The Custom Sponsorship Proposal

by | Mar 22, 2024 | ,

In my post “How to Get Sponsorship Dollars this Fall” we unpacked the sometimes complicated world of corporate sponsorship. I promised in that post that we would dive a little deeper into building the sponsorship proposal, how to get the prospecting meeting and how to move it forward successfully.

Sponsorship Activation, Fulfillment and Renewal

Sponsorship Activation, Fulfillment and Renewal

by | Mar 22, 2024 | , ,

How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out above all others in the sponsorship space and will also help you close more revenue for your next fiscal period. Sponsorship Activation Sponsorship activation is, at its most basic, making sure that your sponsors take advantage of every asset they paid for in your custom sponsorship package. Imagine how frustrated you would be if you paid for upgrades in a new car only to find that they aren’t there when you got the car. The same applies to sponsorship, but it’s more complicated than just allowing your sponsors the opportunity. You have to activate it (hence the term). What does this mean? Well, if you allow your sponsor to speak at an event, put their logo on your website and have a table at your gala then you want to make sure they take advantage of these opportunities. If you are offering your sponsor ad space, free product placement and a booth at a conference, then it’s up to you […]