The latest writings from our team

When you hear of brands like Red Bull or Coca-Cola being involved with various sports for decades, it’s easy to think that the only reason...

When most people think of a sponsor, they think of someone who will hand them huge wads of cash. While it’s true that that’s one...

Do you struggle to sell sponsorship to prospects? You can get prospects on the line, but it seems like after a certain point, the deal...

Can you believe that we’re in the last stretch of 2022 already? I know that personally, this has been a very busy but rewarding year for...

I think one of the most common sponsorship topics that I still get asked about all the time to this day is the sponsorship proposal....

Your sponsorship programs, if you can even call them that, all seem to end the same way. You engage with a prospect and get them...

Corporate sponsorship deals are alluring to sponsorship seekers because they usually mean reeling in the big bucks compared to working...

People have gotta eat, so it’s fairly safe to say that a food activation idea at your next event, program, or opportunity ought to go over...

If I asked you to come up with a list of bad words, sponsorship would be nowhere on that list, I’m sure. After all, it’s not the B-word or...