Blog I Corporate Sponsorship Best Practices

Don’t Say This In Your Sponsorship Package

There are so many mistakes you can make with your sponsorship package, such as bringing it with you to the discovery session or attaching...

You might have read so many sponsorship articles and even books that you can recite entire passages in your sleep. Yet the problem you run...

Valuation is a critical part of your sponsorship program, but it’s also one of the trickiest areas to master. I often have first-time...

When it comes to documents that sponsorship seekers spend the most time on, do you think it’s their assets or case studies or even...

Festivals usually attract a bevy of sponsors, including promotional and cash sponsors. With so many partners on your plate, it’s integral...

by Chris Baylis | Apr 11, 2023 | Podcast

Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...

Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...

by Chris Baylis | Apr 3, 2023 | News

What do sponsors want? If I had to boil it down to one thing, the answer is undoubtedly data. After all, any sponsorship seeker can say...

Multiyear sponsorship: to a festival owner and sponsorship seeker, those words are like music to your ears. Your festival planning would...