The latest writings from our team
“Sponsorship” Is a Bad Word
by Chris Baylis | Sep 9, 2022 | News
If I asked you to come up with a list of bad words, sponsorship would be nowhere on that list, I’m sure. After all, it’s not the B-word or...
How to Increase Traffic to Your Exhibit Hall
by Chris Baylis | Sep 2, 2022 | Conference Sponsorship
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...
The Top Five Things Sponsors Want More Of
by Chris Baylis | Sep 2, 2022 | News
As a sponsorship seeker, are you looking to renegotiate with a sponsor for even more money? Perhaps you’ve been dissatisfied with the...
How to Upgrade Your Exhibitors into Sponsors
by Chris Baylis | Aug 22, 2022 | News
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...
How to Teach Your Boss to Do Better Sponsorship
by Chris Baylis | Aug 22, 2022 | News
Your company is trying to add new sponsors left and right, so you’ve begun reading my blog here at the Sponsorship Collective. Perhaps...
Generating Activation Ideas
by Chris Baylis | Aug 15, 2022 | News
It’s not enough to have meaningful, customized assets as you’re finalizing your sponsorship proposal. You also need activations. A lot of...
Why Sponsors Hate Your Sponsorship Package
by Chris Baylis | Aug 15, 2022 | News
How many times have you issued a prospect a sponsorship package only to get a printed letter in the mail several weeks later telling you...
How to Get Sponsorship-Ready in the Eyes of a Sponsor
by Chris Baylis | Aug 12, 2022 | News
A lot of my clients here at the Sponsorship Collective are first-time sponsorship seekers or those who had a sponsorship opportunity sort...
The Five Words You NEVER Want to Hear from a Sponsor
by Chris Baylis | Aug 12, 2022 | News
What words have you heard from your sponsorship prospects that have left you feeling dejected and rejected? If I asked you for five of...








