The latest writings from our team

Here’s a fun quiz for you. Where in your sponsorship program do you think the most critical window of opportunity is? I bet you would say...

Have you ever been to a magic show and the magician correctly guessed the number you were thinking of or the card you were holding without...

Here’s a scenario I’m sure you’ve faced before.  You spent a lot of time digging deep into your audience and segmenting them. You came up...

If I told you that the best sponsorship programs came down to only three components, you probably wouldn’t believe me, right?  I’m sure...

Are you afraid to ask for feedback? I think a lot of us are because receiving feedback implies that we’re doing something wrong, and who...

The discovery session is a golden opportunity to learn more about your sponsorship prospects and decide whether you two are a fit. ...

You’ve put together your sponsorship menu, your prospect has looked at it, and they decided on some things. You earn those almighty...

The big day of the event has come and gone, and it was a rousing success. Your sponsor lived up to their end of the deal, and you lived up...

Have you ever worked in tech support? I did back when I was in college.  Even if you’ve never personally had a tech support job, I would...