The latest writings from our team
The 7 Best Sports Sponsorship Activations
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: Resource...
The Advantages and Disadvantages of Alcohol Sponsorship in Sport
Alcohol sponsorship pros and cons look very different today than they did even a few years ago, as consumption habits, regulations, and...
Do This Immediately After Signing a New Sponsor
https://youtu.be/juuY5nxQMaw Wow. You finally did it. It took a long time (weeks, months, maybe longer), but you finally signed a new...
Your Sponsors Are Lying to You
What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with...
Sponsorship Secrets From the Frontline
Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had...
Sponsorship ABCs
Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for...
Sponsorship Prospecting Made Easy
Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to...
7 Small Changes That Will Make a Big Difference with Your Sponsorship Program
When sponsorship seekers come to me, frustrated that their sponsorship program isn’t getting them the results they want, they usually...
7 More Horrible Mistakes You’re Making with Your Sponsorship Program
If you’ve been a long-time reader of the blog, then you should remember this post about the ways to (unknowingly) destroy your sponsorship...