The latest writings from our team

Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for...

Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to...

When sponsorship seekers come to me, frustrated that their sponsorship program isn’t getting them the results they want, they usually...

If you’ve been a long-time reader of the blog, then you should remember this post about the ways to (unknowingly) destroy your sponsorship...

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because...

There’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of...

What’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to...

Online forms are undoubtedly convenient, which is why every company these days has one. Besides the standard contact form, on the sponsor...

In a recent post, I discussed when sponsorship is considered advertising versus when it isn’t. Today, I want to talk about sponsorship in...