The latest writings from our team
Sponsorship Alchemy
Do you know what alchemy is? It refers to a creation or transformation process that’s “seemingly magical,” as the Oxford Dictionary puts...
Digital Marketing and Sponsorship
Are you a marketer? More specifically, do you work in digital marketing? If so, then you’re at an advantage when it comes to sponsorship....
The 7 Best Sports Sponsorship Activations
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: Resource...
The Advantages and Disadvantages of Alcohol Sponsorship in Sport
Alcohol sponsorship pros and cons look very different today than they did even a few years ago, as consumption habits, regulations, and...
Do This Immediately After Signing a New Sponsor
https://youtu.be/juuY5nxQMaw Wow. You finally did it. It took a long time (weeks, months, maybe longer), but you finally signed a new...
Your Sponsors Are Lying to You
What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with...
Sponsorship Secrets From the Frontline
Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had...
Sponsorship ABCs
Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for...
Sponsorship Prospecting Made Easy
Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to...