The latest writings from our team
Finding High-Value Sponsorship Opportunities
In all my guidance on this blog, I always talk up the importance of high-quality assets and activation ideas. I do this for a reason....
The Best Companies for Sports Sponsorship
Before we get started with our list of best companies for sports sponsorship, if this is an area of interest for you, you might want to...
Efficient or Effective?
https://www.youtube.com/watch?v=3MpIKbbt6Ao Efficiency and effectiveness are two of those words that look the same and can even be...
How to Find Corporate Sponsorship for an Event
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Ask...
Are Sponsorships Tax Deductible?
Disclaimer: Before you continue, you should note that neither the author nor The Sponsorship Collective are taxation or legal experts. The...
Preparing for Sponsorship Sales
I’ve been busy with house renovations lately, including add-ons to my home. Whenever you get a new room built in your home, it needs to be...
How to Ask for Sponsorship for an Event
By following the step-by-step guide below on how to ask for sponsorship, you'll get the expert information needed to set the ball rolling...
Know Your Numbers in Sponsorship
Over the years, I’ve talked with enough sponsorship seekers to know that almost all my clients are very busy people. Many of them don’t do...
The Top Reasons People Succeed in the Sponsorship Industry
Everyone wants to be a success story, but for most people, it doesn’t just happen overnight. It can require a lot of trial and error and...