The latest writings from our team
What NOT to Do with Your Sponsorship Program
Recently, I published a post on how to sabotage a sponsorship program. I did that in the hopes that you’ll see it’s sometimes easier to...
How to Sell Virtual Sponsorship to a Skeptic
We’re living in an age right now where it’s virtual sponsorship or no sponsorship. Even once the COVID-19 pandemic is behind us and we can...
Ways to Completely Sabotage Your Sponsorship Program
Here at the Sponsorship Collective, I’m a big fan of telling you the right way to run your sponsorship campaigns. Sometimes though, it...
How to Make a Sponsorship Brochure
You know through this blog how to write a killer sponsorship proposal. In some instances, you might take some of the information from your...
Why Is Sponsorship Important in Sport?
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports...
Motorsport Sponsorship: How to Get Racing Sponsors
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
How to Get Gala Sponsorship: The Complete Guide
Your organization will soon celebrate another anniversary, and this year, you’d like to do something nice. To both share in your successes...
Why Companies Sponsor: The Main Goals and Objectives of Sponsorship
On this blog, I talk a lot about what’s in it for you from the perspective of your organization or business when you chase sponsorship....
What’s the Difference Between Sponsorship and Advertising?
Companies and organizations seek sponsors for all sorts of reasons, some for financial assistance and others for promotions. If you’re...