By this time in the year, those shiny New Year’s resolutions you made feel like forever ago. You were motivated for a little while, but as...
Archive: News
The latest industry news, interviews, technologies, and resources.
7 Supercharged Trade Show Activation Ideas to Inspire Your Sponsorship Program
According to Statista, in 2019, trade show attendance in the United States was at an all-time high. After a lull of several years, trade...
7 Out-of-the-Box Sponsorship Activation Ideas for Your Next Sponsorship Program
Recently, I shared a post chock full of awesome (if I do say so myself) motorsport activation ideas. This week, I thought I’d broaden the...
How to Write Your Best Sponsorship Proposal Yet
If there’s one area of sponsorship that I find myself going over again and again with clients, it’s the sponsorship proposal. I don’t...
Companies Who Sponsor Motorsport: From NASCAR to Motocross and Everything in Between
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
How to Create a Podcast Sponsorship Proposal That Sponsors Will Love
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
What Companies That Sponsor Festivals Are Looking for in a Partnership
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series: How...
How to Create a Podcast Sponsorship Agreement
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
How Much Should You Charge for Podcast Sponsorship
You followed my guide to podcast sponsorship and got your sponsorship program off the ground, at least somewhat. You easily compiled lots...