For any target sponsor you’re pursuing, there are dozens, sometimes hundreds of other companies and organizations trying to do the same....
Archive: News
The latest industry news, interviews, technologies, and resources.
How to Get Sponsorship from Local Businesses
Your company has always been entrenched in the community. You’re striving to increase your audience with a sponsored event, and you figure...
How to Get Soccer Sponsorship
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes" series:...
Finding High-Value Sponsorship Opportunities
In all my guidance on this blog, I always talk up the importance of high-quality assets and activation ideas. I do this for a reason....
The Best Companies for Sports Sponsorship
Before we get started with our list of best companies for sports sponsorship, if this is an area of interest for you, you might want to...
Efficient or Effective?
https://www.youtube.com/watch?v=3MpIKbbt6Ao Efficiency and effectiveness are two of those words that look the same and can even be...
How to Find Corporate Sponsorship for an Event
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Ask...
Are Sponsorships Tax Deductible?
Disclaimer: Before you continue, you should note that neither the author nor The Sponsorship Collective are taxation or legal experts. The...
Preparing for Sponsorship Sales
I’ve been busy with house renovations lately, including add-ons to my home. Whenever you get a new room built in your home, it needs to be...