Archive: News

Over the years, I’ve talked with enough sponsorship seekers to know that almost all my clients are very busy people. Many of them don’t do...

Everyone wants to be a success story, but for most people, it doesn’t just happen overnight. It can require a lot of trial and error and...

Baseball season is officially upon us. I’m sure lots of you are excited for promising meetings between the Dodgers, Rockies, Phillies,...

We all dream of being an expert in something, right? Yet to achieve that goal, you must possess a degree of mastery over a topic or area....

https://youtu.be/kqyzfSWSHGY If I asked you what motion is, you’d of course have a definition for me, right? But I don’t mean motion in...

I’ve always been quite upfront about how procuring sponsorship is not easy. I understand–even doing what I do for a living–that some of...

Before you dive in, if you are interested in sponsorship naming rights, check out these titles in our “sponsorship for naming rights"...

If my post about embracing failure seemed like a strange bit of advice to you, wait until you hear this one. In sponsorship sales, I...