Archive: News

Anissa Cooke’s Road to Success Recently, we looked at Chris Norwood’s journey to sponsorship as the marketing director for an Arizona...

Recessions are one of those words that no one ever wants to hear. It seems like just yesterday that we overcame the 2008 recession, and...

Are you on a quest to increase your sponsorship quotient? This isn’t an overnight process, but if you’re willing to put time and work in,...

The single biggest stumbling block any sponsorship seeker faces is the sponsorship proposal, and not only what to put in there but when to...

What do sponsors want? If I had to boil it down to one thing, the answer is undoubtedly data.  After all, any sponsorship seeker can say...

I recently published a post about making your festival absolutely irresistible to sponsors, magnetic even. What if you have a program or...

There’s a quote I recently heard, and while I don’t exactly know who said it, its stuck with me ever since. Here it goes: “Amateurs have a...

Recently, I wrote an article about sponsorship festival dealbreakers. The post got a very positive reception, as I think sometimes a...