https://www.youtube.com/watch?v=PEEU9qieZxQ&t=1s Sponsorship is a two-sided opportunity, bringing sponsorship “properties” and sponsor...
Archive: News
The latest industry news, interviews, technologies, and resources.
Sponsorship Renewal Made Easy: How to Get Your Sponsors Back Every Year
Nothing provides a better source of sponsorship than the ones you already have. When you look to the future to plan the same, or new...
Sponsorship for Marathons, Triathlons and Endurance Events
We see the finish line; athletes with arms raised in triumph, audiences cheering, towels wrapped over shoulders, and above it all a...
How to Get In-Kind and Contra Sponsorship
https://www.youtube.com/watch?v=9B391wL6cAw In-kind sponsorships are often looked at as being less valuable than cash sponsorships....
How to Create A Sponsorship Sales Funnel
https://www.youtube.com/watch?v=-1D8A6NZ7PM&t=7s A rookie mistake marketers make when seeking sponsorship prospects is to NOT treat...
Sponsorship During Times of Crisis: Cancelled Events, Postponing and Refunds
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find...
37 Sponsorship Discovery Questions: Ask Your Way to the Sale
https://www.youtube.com/watch?v=OEA-OQeRZEs As part of an organization, you might not liken yourself to a salesperson, at least not much....
The Complete Guide to Sport Sponsorship: Professional, Amateur and Everything In Between
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports...
Sponsorship for Golf Tournaments: How to Hit a Hole in One with Sponsors
Golf Tournaments usually have a clear audience that appeals to an interesting variety of sponsors. While it might seem the logical focus...