When it comes to reaching a highly specialized target audience, nothing offers a better opportunity than professional associations and...
Archive: News
The latest industry news, interviews, technologies, and resources.
How to Get Conference Sponsorship the Right Way
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...
How to Create A Sponsorship Activation Plan: Four Steps to Happy Sponsors
Sponsorship activation is a term a lot of marketers, sponsorship seekers and conference organizers might not recognize. That’s scary since...
How to Be Successful at Sponsorship Sales: 7 Methods for More Sponsorship Dollars
We may have surprised you with our five stages of sponsorship post, especially if your prior method was budgeting and then throwing things...
The Complete Guide to Title Sponsorship: Title, Naming and Presenting Rights Defined
Before you dive in, if you are interested in sponsorship naming rights, check out these titles in our “sponsorship for naming rights"...
Sponsorship Activation Defined: What is it and How Leverage Works
Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based on the...
Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome!
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find...
How to Display Sponsors at an Event (That People Will Actually See)
Following the tips in our guide on getting sponsorship, you recently landed a sponsor for your upcoming event by writing a sponsorship...
How Sponsorship Benefits a Business: What’s In It for Them?
Corporate sponsorship or sponsorship by a small business might seem like more of an act of charity than a self-serving act, but there are...