A lot of my clients here at the Sponsorship Collective are first-time sponsorship seekers or those who had a sponsorship opportunity sort...
Archive: News
The latest industry news, interviews, technologies, and resources.
The Five Words You NEVER Want to Hear from a Sponsor
What words have you heard from your sponsorship prospects that have left you feeling dejected and rejected? If I asked you for five of...
Things Sponsors Say: “We Don’t Do Sponsorship”
Stop me if you’ve heard this one before. You find a sponsorship prospect, more than likely through a website or a sponsorship form. You...
The Definitive Guide to Sports Fan Engagement
Sports fans are some of the best fans in the world, as they’re passionate, loyal, and big spenders. Financial resource MakeMoneyinLife.com...
Finding the Time for Sponsorship Sales
We all only have 24 hours in a day, but for many of us, it feels more like 16 hours or even 10 or 12 hours, right? You try to be as...
Why Sponsors Ignore Your Emails
Do me a favor and check your email outbox right now. How many emails have you sent to sponsors in the last week? Last month? Count them,...
The Problem With Stock Sponsorship Packages
If you know me from this blog, then you know that the bane of my existence as someone who assists sponsorship seekers is the old gold,...
Motorsport Marketing: 8 Ways to Promote Your Race Team
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
How to Get In-Kind or Contra Sponsorship
Here on the Sponsorship Collective blog, I mostly talk about offering sponsorship services in exchange for cash. There’s yet a different...