Archive: News

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful...

The time will come in your sponsorship program where you have to pick up the phone or shoot an email to a representative at the company...

https://www.youtube.com/watch?v=yH9k456PGig When you think of your sponsors, what do you call them? If the answer is, “well, Chris, I call...

I’m sure everyone has a horror story or two about buying a car, right? Pushy salespeople, mountains of paperwork, leases that sound good...

You might have read this title once and did a double-take. Why in the world would I want to talk about the path to failure in sponsorship?...

Here’s a fun quiz for you. Where in your sponsorship program do you think the most critical window of opportunity is? I bet you would say...