Archive: Sponsorship Broker

I get asked to sell sponsorship for clients in exchange for a percentage of the total sponsorship sales made (otherwise known as sponsorship brokerage). I get asked this a lot. My answer is always a polite but firm no. Do you want me at the table with you to help with negotiations? Sure! But definitely not as your hired gun…and here’s why:

Sponsorship isn’t something companies hand out like candy. You have to chase it, work for it, and offer something of value to achieve it....