Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and...
Archive: Sponsorship
Top Motorsport Sponsorship Activations and What We Can Learn from Them
by Chris Baylis | Feb 28, 2024 | Motorsport, Sponsorship
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Sponsorship Activation in the Metaverse: Exploring Virtual Worlds
by Chris Baylis | Feb 28, 2024 | Sponsorship
The forward march of technology demands that sponsorship keeps up, and keep up they have. How else can you explain how RFID, VR, and AI...
Health and Wellness Sponsorships: The Intersection of Brands and Wellbeing
by Chris Baylis | Feb 28, 2024 | Sponsorship
What’s going on in the world of wellness? Well, sponsorships, for one. Health and wellness sponsorships have always existed, but they’re...
Sponsorship in eSports and Gaming: The Next Frontier
by Chris Baylis | Feb 28, 2024 | Sponsorship, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
The Biggest Activations of 2023 and What We Can Learn from Them
by Chris Baylis | Feb 28, 2024 | Sponsorship, Sponsorship Activation
If there’s one question I get more than any other, it might be, “what makes a good sponsorship activation?” If your activation provides...
January 2024’s Coolest Activations – Inspiration for Ideation
by Chris Baylis | Feb 28, 2024 | Sponsorship, Sponsorship Activation
As 2024 continues chugging along, events haven’t slowed down one bit. Almost all events are back to being in person unless companies have...
Biggest Sponsorship Industry Trends for 2024
by Chris Baylis | Feb 27, 2024 | Sponsorship
With the end of the year comes one of my favorite times. The time to reflect and predict what could be waiting around the corner in...
The Top Sponsorship Lessons for 2023
by Chris Baylis | Feb 27, 2024 | Sponsorship
Whew, what a year it’s been! The Sponsorship Collective continues growing by leaps and bounds, as does the sponsorship market as a whole. ...