Events can be great. They can engage your donors, show off your cause, increase revenue and, most important of all (in my highly biased opinion) drive sponsorship dollars. Sponsorship sales can be a major revenue source from events. With a little effort, you can make your next event a sponsor’s dream!
I’ve heard it – heck, I’ve said it! Event sponsorship is boring! There are only so many things you can sponsor, so many ideas, so many ways to reorder an event sponsorship proposal. Today’s post is focused on some of the cool event marketing and sponsorship activation ideas that I’ve seen recently.
Events! We all run them, whether it’s a fundraising event, conference, meeting or gala…if you work in the not for profit sector, events are a mainstay. Not everybody likes events but since they are here to stay, if you’re going to run them you might as well use them to raise loads of sponsorship dollars and use your events strategically to build your brand and grow your database. Check out these resources below all about events! Are You Gathering The Right Attendee Data? The 10 Steps To A Successful Fundraising Event 5 Things You Need To Throw A Fabulous Fundraiser 8 Ways To Supercharge Your Attendee Engagement 8 Tips For Getting High Dollar Sponsorship For Your Big Event Building And Attracting Event Sponsors The Event Planner: Sponsorship: Show Me The Money Plan Event Sponsorship ROI Before Sponsoring An Event What Do You See On The Horizon For This Year? Nonprofit Fundraising, Part 1: How To Plan Your First Successful Event Planning And Executing A Successful Nonprofit Fundraising Event Planning Perfect Fundraisers For Sponsors And Partners How To Plan A Fundraising Event Or Activity How To Organize An Event To Raise Money/Awareness For Your Organization Sponsorship Is The “Misunderstood” Sibling Of […]
Welcome to part two of my series all about sponsorship and events. By now you have realized that this series is not about how to close sponsorship leading up to an event, for that you will want to head to my series focused on cause marketing essentials. For an even quicker overview, have a look at my infographic on the sponsorship journey.
I was inspired to write this series focused on fundraising event sponsorship after working on an incredibly successful gala last week. It was my organization’s fourteenth annual event and saw double-digit sponsorship revenue growth for the second year in a row.
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