The renewal decision is made in a room you will never sit in, weeks before the sponsor answers your email. By the time they tell you yes...
Archive: Five Part Series
The latest industry news, interviews, technologies, and resources.
What Do You Say to a Sponsor to Get Them to Renew? The Renewal Conversation Script
There is one sentence that ends more renewals than any objection a sponsor will ever raise: "So, are we renewing for next year?" It puts...
Sponsorship Renewal in 90 Days: The Plan That Starts on Event Day
Renewal is not a conversation you have when the contract is ending. It is a 90-day plan, and it starts the day your event ends. The...
The Word “Partnership” Is Killing Your Sponsorship Deals
https://youtu.be/9e7P-cPAcVs Imagine walking into a brand's office and announcing, "We don't do sponsorship. We do mergers and...
What Does Direct Outreach Look Like Step by Step?
Direct outreach has a specific shape. It is not "send a proposal to a list." It is not "post on LinkedIn that you are looking for...