Stop sending photo recap decks. Coming from someone who tells every client to put a photographer in the room, that probably sounds...
Archive: Five Part Series
The latest industry news, interviews, technologies, and resources.
The One Section of Your Fulfillment Report That Decides the Renewal
Most of a fulfillment report is supporting material: the title page, the event recap, the photos, the thank-you. They matter, but they are...
What Sponsors Actually Do With Your Fulfillment Report (And Who Reads It)
You send your fulfillment report to one person, the contact you have dealt with all year, and then you assume that is the end of its life....
Sponsorship ROI Reporting: The Metrics Sponsors Actually Care About
Most fulfillment reports bury the sponsor in numbers that look impressive on a slide and prove nothing: total impressions, social reach,...
How to Build a Post-Event Sponsorship Fulfillment Report That Drives Renewals
I have seen exceptional properties lose a sponsor simply because they refused to share a fulfillment report. Not because the event went...
How Do Sponsors Decide Whether to Renew Their Sponsorship?
The renewal decision is made in a room you will never sit in, weeks before the sponsor answers your email. By the time they tell you yes...
What Do You Say to a Sponsor to Get Them to Renew? The Renewal Conversation Script
There is one sentence that ends more renewals than any objection a sponsor will ever raise: "So, are we renewing for next year?" It puts...
Sponsorship Renewal in 90 Days: The Plan That Starts on Event Day
Renewal is not a conversation you have when the contract is ending. It is a 90-day plan, and it starts the day your event ends. The...
The Word “Partnership” Is Killing Your Sponsorship Deals
Imagine walking into a brand's office and announcing, "We don't do sponsorship. We do mergers and acquisitions." You would be escorted...