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Simplify Your Sponsorship Program and Capture the Attention of Prospects

Watch this free training to learn how to grow your sponsorship program by turning sponsors into true partners by focusing on three high impact areas.


And you spend a lot of time and effort (probably too much time and effort) trying to get companies to take notice of your sponsorship opportunities

Your Current Approach to Sponsorship Isn’t Working Because…

  • =You don’t know what to offer sponsors
  • =You are unclear about your audience
  • =You find yourself guessing at your value
  • =You are using boring, stock sponsorship packages with tiers like “gold, silver, bronze”
  • =You aren’t sure how to stand out from the crowd
  • =You aren’t sure how to bundle your opportunities


Join our Facebook group

book a strategy session

Book of Sponsorship Templates

Pick Your Sponsorship Opportunity

festivals & events



sports & athletes


podcast & influencer

Meet Chris Baylis

CEO of The Sponsorship Collective

I spent over a decade making all of the common mistakes before I discovered a systematic process to engage sponsors.

It took a lot of trial and error but after testing these concepts with tens of millions of dollars in sponsorship sales I am excited to share them with you.

I have now worked with thousands of sponsorship seekers, written well over 200,000 words on the topic and spoken at conferences all over the world, sharing the concepts identified in The Sponsorship Blueprint.

Our mission

At The Sponsorship Collective, our goal is simple. We want to help you, the sponsorship seeker, find clarity, stand out from the crowd and build lasting partnerships in a repeatable and scalable way.

We help you go from spinning your tires to building real partnerships…

Here's What People Are Saying...

My associate and I took a whole new approach to sponsorships for our annual event this year based on the suggestions of The Sponsorship Collective. It was overwhelmingly well received! We’ve done much more advertising and public acknowledgement of donors, reduced the number of people sponsors have to strong-arm into attending yet another of the dozens of events that happen in our community at this time of year, and we increased sponsorship revenue.”

Maureen Yee

Senior Officer, Leadership Gifts at Saratoga Hospital

Working with The Sponsorship Collective has allowed us to enhance our partnership program by instituting a “partner first” approach. We have implemented proper valuation techniques and continue to build out activations that put our sponsors interests first. Using The Sponsorship Collective’s methodology throughout process has been invaluable.

Edward Byers CHRP, CMP, CAE

Director, Membership & Business Development, Canadian Society of Association Executives

Toss everything you thought you knew about sponsorships out the window. Seriously.

The Sponsorship Collective has NAILED the sponsorship approach for our current fundraising climate!

Jane Sleep

Executive Director, Jennifer Ashleigh Children's Charity

Most of my sales experience comes from Corporate America. I was asked constantly to sponsor events but no one ever asked me what I wanted, what my goals were, very frustrating!

The Sponsorship Collective’s approach is a game changer!

THIS is what I had been looking for and I have already seen great success!

Amy Ferdinando

Assistant Development Director, Children’s Advocacy Center for Denton County

Engaging The Sponsorship Collective has been a game changer for us. 

The tools, resources and the way in which Chris encourages you to approach sponsorship, is from a mutually beneficial, conversational standpoint. This turns the old school style of “asking for money” to a conversation between two partners that have like-minded goals and want to work together, making the term corporate partnership much more understandable and attainable.

Chris’s teaching methods are based off years of experience and learning from his stories of successes and tribulations resonates so deeply for anyone who has experience working with sponsors.  He is approachable and always takes the time to dive into any questions our team has had. Chris genuinely wants you to succeed in securing partnerships that are meaningful for your organization and you end up feeling like he truly is a member of your team. 

Stephanie Miller

Senior Director, Community and Donor Development, Ontario SPCA and Humane Society

Hi Chris,

I just want to tell you how amazing that The Sponsorship Collective is and I'm not one to sign up for paid conferences or training online very often. I reached out to 18 people on Sunday with your email template and already got 11 meetings booked! 

What an eye-opener it is to simply change your mindset and truly focus on what matters to the prospect! One prospect, who advised me that sponsorship has been cut back, said that our phone call today was the most fun he had all week! 

He's now looking forward to receiving a custom sponsorship proposal draft which won't have any tiers!

Thank you!

I wouldn't hesitate to recommend your work to anyone else who has to solicit sponsorship!

Amber Richards


Working with the Sponsorship Collective has been invaluable to us. We now not only have market tested valuations for our sponsorship properties, we have learned how to continue to build and refine our sponsorship strategies and approaches independently. They break down every step of the sponsorship process so that even a true beginner can employ their strategies and tools.

Frances Houston

Director of Major Gifts, University of Waterloo

Why Choose The Sponsorship Collective?

When you partner with The Sponsorship Collective, you get more than a one-time training. You get the collective expertise of our entire team working towards one goal:

Your Sponsorship Success

✅ Proven Track Record

We’ve directly influenced millions in partnership deals across hundreds of campaigns.

✅ Real-World Experience

We live and breathe sponsorship sales every day alongside sponsorship seekers just like you.

✅ Ongoing Support

We provide hands-on consulting before, during, and after deals are done.

✅ 5 Star Reviews

Incredible testimonials from past clients on the game-changing value we provided them.

✅Free Resources

And our free resources, from strategy sessions to proposal templates, will kickstart your success.

With almost 20 years of experience, founder Chris Baylis has tested this innovative new sponsorship model across 1000+ partnerships worth tens of millions. We translate that knowledge into step-by-step blueprints customized to your requirements. No abstract theory or guesswork.

You’ll walk away with clarity, confidence, and a roadmap for repeatable sponsorship success. Real wins. More dollars. Lasting partnerships. That’s our commitment when you join The Sponsorship Collective.


Watch this free training to learn how to grow your sponsorship program by turning sponsors into true partners by focusing on three high impact areas.