Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series: How...
Archive: Month: May 2020
The latest industry news, interviews, technologies, and resources.
If Gold, Silver, Bronze Is So Bad, Why Do They Use It?
Sometimes I feel like I live in two worlds. In world one, I work with brands (i.e. sponsors) who hate (and I mean HATE) gold, silver, bronze sponsorship packages. They throw out thousands of these packages every month, ignoring them completely. In world two, I work with sponsorship seekers who love the gold, silver, bronze sponsorship package. All of their sponsorship strategies focus on making a sponsorship package that they can send to prospects in hopes that the right mix of assets, at the right price, will grab their prospects and make the sale. I don’t know how these two worlds can exist within the same sponsorship space, but they do. Something I hear often from sponsorship seekers is something like “If the gold, silver, bronze sponsorship package is so bad, why do THEY use it?”
Sponsorship for Athletes: Everything You Need to Know
While many companies are open to sponsoring athletes, there is a right and wrong way to pursue such deals. This comprehensive,...
Sponsorship for Municipalities: Revenue Growth Strategies for Cities and Townships
Sponsorship for municipalities offer a world of opportunities to gain financial support for revenue growth. Whether you assist in running...
15 Ways to Add Value to Your Corporate Sponsorship Program
The competition for sponsorship programs is fierce. There are thousands of causes and events out there fighting for dollars from companies...
15 Things Sponsors Can Give You Besides Cash
Who doesn’t like cold, hard cash? Money is what makes the world go ‘round, after all. It’s also what allows you to fund your events and...
Who to Ask for Sponsorship: Eight Industries to Consider
When seeking sponsorship, money is money and it doesn’t matter where it comes from, right? Not exactly. You have to think of sponsorship...
The three things missing from every sponsorship package (and the one thing there is too much of!)
As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A good sponsorship package is never a replacement for good sponsor-centric sales techniques and relationship building but if you are going to make a sponsorship package, at least make it best in class. The following three things are missing from 99% of sponsorship packages that we see yet 100% of the sponsors we talk to want to see this information. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit 3 Most Common Barriers To Good Cause Sponsorship Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Audience data […]
Sponsorship Refunds, Cancellations, and Postponed Events
Today’s post is inspired by a video I made two years ago just when the worldwide pandemic known as COVID-19 was beginning. Here we are,...