Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Archive: Month: July 2023
The latest industry news, interviews, technologies, and resources.
Demystifying Sponsorship Valuation: Common Pitfalls to Avoid When Assessing Sponsorship Opportunities
One of the most common questions I receive from sponsorship seekers is this: How much is my opportunity worth? I’ve called this a...
Five Things AI Can Do in Sponsorship (And 3 Things It Can’t Do!)
AI is everywhere these days and expanding all the time. Some of us worry the technology might encroach on our jobs (and rightfully so, at...
How to Convince Your Boss to Change Their Sponsorship Strategy
Your boss wears a lot of hats, and managing your company’s sponsorships is one of them. Your business has sought a solid sponsorship...
7 Motorsport Sponsorship Mistakes to Avoid
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Sponsorship Is Not Philanthropy (And Why This Mindset Costs You Sponsorship Deals)
Unless you’re brand new to the blog (and in which case, welcome!) or the Sponsorship Collective, I’m sure you’ve heard me say it at least...
Sponsorship Case Study: Memphis in May International Festival
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
Case Study: Podcast Sponsorship Best Practices
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...