Sponsorship is an essential components of any corporate fundraising strategy. If you aren’t doing sponsorship as part of your fundraising plan, you should be! When working with clients, I see some some misconceptions come up again and again, and while this post is targeted at the small shop, I think all shops can relate. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate SponsorshipDefinitive Guide to the Sponsorship ProposalThe Biggest Problem with Sponsorship and How You Can Fix ItThree Things Missing From Every Sponsorship PackageCorporate Social Responsibility a Users Guide for NonprofitsHow to Start a Sponsorship Program for Your Nonprofit3 Most Common Barriers To Good Cause SponsorshipThings Sponsors Say: “We Don’t do Sponsorship”What I Wish I Knew at the Beginning of My Sponsorship Career
