Corporate Philanthropy is one of those terms that sounds much more complicated than it actually is. The Business Dictionary defines...
Archive: News
The latest industry news, interviews, technologies, and resources.
How to Grow Your Business Through Sponsorship
Did you know that Forbes reported that some $68 billion will be invested in sponsorships? While big brands make up a huge portion of this...
The Complete Guide to Sponsorship Strategy
https://www.youtube.com/watch?v=PEEU9qieZxQ&t=1s Sponsorship is a two-sided opportunity, bringing sponsorship “properties” and sponsor...
Sponsorship Renewal Made Easy: How to Get Your Sponsors Back Every Year
Nothing provides a better source of sponsorship than the ones you already have. When you look to the future to plan the same, or new...
Marathon Sponsorship & Endurance Event Sponsorship Guide
We see the finish line; athletes with arms raised in triumph, audiences cheering, towels wrapped over shoulders, and above it all a...
How to Get In-Kind and Contra Sponsorship
https://www.youtube.com/watch?v=9B391wL6cAw In-kind sponsorships are often looked at as being less valuable than cash sponsorships....
How to Create A Sponsorship Sales Funnel
https://www.youtube.com/watch?v=-1D8A6NZ7PM&t=7s A rookie mistake marketers make when seeking sponsorship prospects is to NOT treat...
Sponsorship During Times of Crisis: Cancelled Events, Postponing and Refunds
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find...
37 Sponsorship Discovery Questions: Ask Your Way to the Sale
https://www.youtube.com/watch?v=OEA-OQeRZEs Sponsorship Discovery Questions: Ask Your Way to the Sale As part of an organization, you...