Every year, as the current year is about to end and a new one is underway, you sit down with other decision-makers in your company or...
Archive: News
The latest industry news, interviews, technologies, and resources.
The Three Most Common Objections
https://www.youtube.com/watch?v=wD91StP6dfc It doesn’t matter so much whether you’ve earned $1,000 in sponsorship dollars or $10 million,...
Festival Activities to Boost Engagement: A Complete Guide to Measurable Event Experiences
Festival activities do more than fill space; they drive event engagement, shape the attendee experience, and create tangible value for...
12 Festival Activations to Make Your Next Event Amazing
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series: How...
Sponsorship Audience Data Hack
If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful...
How to Plan a Festival: The Complete Guide to Starting, Growing, and Perfecting Your Festival
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
Getting Around the Gatekeeper
The time will come in your sponsorship program where you have to pick up the phone or shoot an email to a representative at the company...
Sponsors Are Customers
https://www.youtube.com/watch?v=yH9k456PGig When you think of your sponsors, what do you call them? If the answer is, “well, Chris, I call...
Sponsorship and Car Sales
I’m sure everyone has a horror story or two about buying a car, right? Pushy salespeople, mountains of paperwork, leases that sound good...