Sponsorship 10 - The Sponsorship Collective

How to Estimate the Cost of Sponsorships?

by Chris Baylis | Mar 15, 2024 | Asset Valuation, Cause Sponsorship, Corporate Sponsorship, Sponsorship

This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be an elusive step in the process of selling event sponsorship. The good news is that estimating the cost of sponsorships is less complicated than you might think.

Eleven Questions for Every Sponsorship Prospect

by Chris Baylis | Mar 13, 2024 | Cause Marketing Basics, Sponsorship, Sponsorship Recruiting

Once you’ve identified your sponsorship prospects, your next goal is to set up a discovery session. This first meeting doesn’t always take place in person, especially anymore. You can have the discovery session on the phone or through Facetime, Zoom, or any other popular video-chatting platform. After you break the ice with that well-timed and well-practiced joke, it’s time to talk business. The following eleven questions will help you pinpoint whether your prospect could be a viable partner. Who Is Your Target Audience? The first question pertains to your prospect’s target audience. As a note, if you’re not already crystal-clear on your own audience, then this question is as good as useless. The whole point in asking about the prospect’s target audience is to see if any of your audience segments match. You can’t do that without having priorly segmented your audience. You know me, I recommend niching your audience down as much as you can. Think of your audience as an ingredient that you’re putting through a strainer. If the sieve holes are large, that’s a broad audience segment. By using increasingly smaller strainers, you get very fine particles, which are akin to your segmented, niched-down audience. This post […]

Fundraising Event Ideas: The Golf Tournament

by Chris Baylis | Mar 12, 2024 | Event Sponsorship, Sponsorship, Sponsorship Packages

I have been getting some great feedback from readers who followed my fundraising event ideas: sponsorship series with requests for more information around specific types of events. Since virtually every charity and corporate entity thinks of galas and golf tournaments when they think fundraising events (and I have run my fare share), why not start there!