CJ Scarlet’s Road to Success Last week, we looked at Anissa Cooke’s path to sponsorship success in the synthetic biology sphere. Today, I...
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
Case Study: Charity Sponsorship Best Practices
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
Why Sponsors Ghost You!
Isn’t being ghosted one of the worst feelings ever? You don’t understand why your date couldn’t just dignify you with a response and let...
Should You Hire a Commission-Based Sponsorship Consultant?
Sponsorship isn’t something companies hand out like candy. You have to chase it, work for it, and offer something of value to achieve it....
Charity Sponsorship Mistakes
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
What Is Omnichannel Sponsorship?
It’s a term you haven’t been able to escape if you’ve followed sponsorship trends for 2023. I’m talking about omnichannel sponsorship, of...
Fall in Love with the Problem in Sponsorship
Sponsorship seekers tend to think of sponsors as these mighty companies with all their ducks in a row. To a first-time sponsorship seeker...
Evolution of Sponsorship
Isn’t evolution fascinating? All you have to do is look at plant or insect species that have existed since the time of the dinosaurs to...
The Power of Curiosity in Sponsorship
Albert Einstein once said: “The important thing is not to stop questioning. Curiosity has its own reason for existing.” Yet there’s also...