Sponsorship isn’t something companies hand out like candy. You have to chase it, work for it, and offer something of value to achieve it....
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
Charity Sponsorship Mistakes
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
What Is Omnichannel Sponsorship?
It’s a term you haven’t been able to escape if you’ve followed sponsorship trends for 2023. I’m talking about omnichannel sponsorship, of...
Fall in Love with the Problem in Sponsorship
Sponsorship seekers tend to think of sponsors as these mighty companies with all their ducks in a row. To a first-time sponsorship seeker...
Evolution of Sponsorship
Isn’t evolution fascinating? All you have to do is look at plant or insect species that have existed since the time of the dinosaurs to...
The Power of Curiosity in Sponsorship
Albert Einstein once said: “The important thing is not to stop questioning. Curiosity has its own reason for existing.” Yet there’s also...
Sponsorship and Donuts
Donuts. They sure are delicious, right? From Krispy Kreme to Dunkin’, a tasty donut can be a great way to start the morning or a nice...
Do the Opposite of Everyone Else
Follow the leader is not just a children’s game, but a psychological phenomenon that occurs all the time. According to a Harvard Business...
Our Sponsorship Opportunity is Different
You might have read so many sponsorship articles and even books that you can recite entire passages in your sleep. Yet the problem you run...