The latest writings from our team
Sponsorship for Smaller Audiences
Many clients of mine complain to me about their small audiences. They wonder why a sponsor would have any interest in a group of several...
The Secrets Behind Successful Sponsorship Activations
Sponsorship activations are simpler than they seem, even though first-time sponsorship seekers usually vehemently disagree with that...
Building Long-Term Relationships with Festival Sponsors
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
7 More Sponsorship Mistakes Charities Should Avoid
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
The Art of Sponsorship Prospecting: Targeting the Right Brands for Your Niche
Sponsorship prospecting is not selecting names out of a hat or picking a sponsor based on perceived budget. It’s a dedicated process that...
The Do’s and Don’ts of Negotiating Festival Sponsorship Deals
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
7 Podcast Sponsorship Mistakes to Avoid
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Demystifying Sponsorship Valuation: Common Pitfalls to Avoid When Assessing Sponsorship Opportunities
One of the most common questions I receive from sponsorship seekers is this: How much is my opportunity worth? I’ve called this a...
Five Things AI Can Do in Sponsorship (And 3 Things It Can’t Do!)
AI is everywhere these days and expanding all the time. Some of us worry the technology might encroach on our jobs (and rightfully so, at...