The latest writings from our team
7 Motorsport Sponsorship Mistakes to Avoid
by Chris Baylis | Jul 25, 2023 | Motorsport
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Sponsorship Is Not Philanthropy (And Why This Mindset Costs You Sponsorship Deals)
by Chris Baylis | Jul 11, 2023 | News, Sponsorship
Unless you’re brand new to the blog (and in which case, welcome!) or the Sponsorship Collective, I’m sure you’ve heard me say it at least...
Sponsorship Case Study: Memphis in May International Festival
by Chris Baylis | Jul 5, 2023 | Event Sponsorship, Festivals
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
Case Study: Podcast Sponsorship Best Practices
by Chris Baylis | Jul 3, 2023 | Podcast
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
How CJ Landed a $30,000 Multi-Year Partnership Within Three Days of Working With Us…
by Chris Baylis | Jun 28, 2023 | Sponsorship
CJ Scarlet’s Road to Success Last week, we looked at Anissa Cooke’s path to sponsorship success in the synthetic biology sphere. Today, I...
What’s in Store – NFL Sponsorship Stats That Could Impact the 2023-2024 Season
by Chris Baylis | Jun 28, 2023 | Athlete, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
8 Great Activation Ideas and Examples in 2023
by Chris Baylis | Jun 22, 2023 | Sponsorship Activation
2023 has been an incredible year in sponsorship activations already, and it’s only about halfway over! Being on the cutting edge of...
Case Study: Charity Sponsorship Best Practices
by Chris Baylis | Jun 20, 2023 | Cause Sponsorship, Charity, Sponsorship
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
How Anissa Cooke Left Old Sponsorship Mistakes Behind and Rose to New Heights with Her Synthetic Biotech Event
by Chris Baylis | Jun 12, 2023 | News
Anissa Cooke’s Road to Success Recently, we looked at Chris Norwood’s journey to sponsorship as the marketing director for an Arizona...








