The latest writings from our team
The Definitive Guide to Sports Fan Engagement
by Chris Baylis | Jul 20, 2022 | News
Sports fans are some of the best fans in the world, as they’re passionate, loyal, and big spenders. Financial resource MakeMoneyinLife.com...
Finding the Time for Sponsorship Sales
by Chris Baylis | Jul 20, 2022 | News
We all only have 24 hours in a day, but for many of us, it feels more like 16 hours or even 10 or 12 hours, right? You try to be as...
Why Sponsors Ignore Your Emails
by Chris Baylis | Jul 18, 2022 | News
Do me a favor and check your email outbox right now. How many emails have you sent to sponsors in the last week? Last month? Count them,...
The Problem With Stock Sponsorship Packages
by Chris Baylis | Jul 13, 2022 | News
If you know me from this blog, then you know that the bane of my existence as someone who assists sponsorship seekers is the old gold,...
Motorsport Marketing: 8 Ways to Promote Your Race Team
by Chris Baylis | Jul 11, 2022 | Motorsport, News
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
How to Get In-Kind or Contra Sponsorship
by Chris Baylis | Jul 7, 2022 | News
Here on the Sponsorship Collective blog, I mostly talk about offering sponsorship services in exchange for cash. There’s yet a different...
Three Things Missing from Every Sponsorship Program
by Chris Baylis | Jul 7, 2022 | News
https://www.youtube.com/watch?v=XhtD2Tn6wSw Although you might be new to sponsorship if you’re reading this, I’m anything but. At this...
Personal Branding for Athletes: How to Market Yourself as an Athlete
by Chris Baylis | Jun 29, 2022 | Athlete, News
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes" series:...
How to Run a Sponsorship Sales Meeting
by Chris Baylis | Jun 28, 2022 | News
Are you about to have your first sponsorship sales meeting but you feel apprehensive about how to approach it? You want the meeting to go...








